It was great to see all of you at Dallas Market. For those I missed, you can read our latest news below. This week, we created a cool new video for Turney Lighting featuring Maxim Lighting. With new online editing technology, these videos are a snap to produce. The world is changing every week! Next issue, we'll be showing some new videos and also report on the progress of our National Web Site for lighting consumers.

Top Five Trends in 2011

Five Reasons to Use Clark Communications Group in 2011
At Clark Communications Group, we make it our business to stay on top of marketing trends that pertain to lighting showrooms. Here are The Top Five Trends that we have highlighted for showrooms in 2011.

1) Eblasting – When it comes to web marketing, email is the dominant marketing tool. Clark Communications Group creates programs that collect, send and replenish emails. Last year we sent out over 1,500,000 emails for our lighting showroom clients. We manage over 60,000 emails for our showroom customers.

2) YouTube Video Marketing – Major breakthroughs have occurred in the ways that video is produced and edited – leveling the playing field for small retail accounts. Clark Communications Group now creates engaging videos in a matter of days and adds them to your YouTube video channel, complete with key search words and phrases – that’s good for business and great for your web site ranking. Check out the latest video for Turney Lighting in San Antonio.

3) Database Websites – Online retail continues to grow at 12.5% per year. How’s your business? Let us help you design and produce a web site that incorporates a decorative lighting database. We are also using the database as a marketing tool to create online flyers, highlight monthly specials, and increase sales.

4) Mobile Marketing – 33% of mobile phone users now have Smart Phones – and there are more advertising opportunities than ever on Smart Phone applications. We can attract traffic to your web site for as little as 15 cents a click. Compare that to $1.50 per click on AdWords and you can see why we think that 2011 is a year of opportunity for Mobile Marketers. Sounds complicated? Call us. We’ll make it happen quickly and easily – including targeting by geographic area, gender and age.

5) Social Media – Facebook advertising is another untapped resource. We’ll show you how to set up and fund a local advertising account – then help you make it consistent with other advertising messages.

Learn More About Our
National Consumer Web Site!
Coming Spring 2011 - We’re launching a national consumer web site that will introduce new products and drive traffic to our showroom members' web sites – Join us. We’ll keep you informed of new trends as they develop, create new campaigns, and share success stories.

Call me at 800-886-2522 – or email us. We’ll help you drive traffic to your web site and make it a productive part or your business strategy.

Dave Clark
Clark Communications Group
800-886-2522
"The Brightest Ads in the Lighting Business"