MAKING IT PERSONAL - WHY USING YOUR PEOPLE IN YOUR ADS IS EFFECTIVE

 

One of the most popular rules among ad agencies is “Never show the client’s face.” For years, we adhered to that policy. But recently, we’ve been seeing that, for family-owned and operated retailers such as lighting showrooms, showing a more personal side may be an effective advertising strategy.

In an age of highly impersonal big box stores – Wal-Mart, Lowe’s, Home Depot – more and more consumers are going back to specialty stores where they can establish a personal connection, receive more product information and feel assured that they will get the right product for their needs from an expert sales person or lighting designer.

Additionally, we have found that including your salespeople and lighting designers in ads increases morale. We initially started using employees in advertising with Connecticut Lighting Centers. When employees were shown in ads, they became local celebrities.

Click on the logos to view samples of recent Connecticut Lighting ads and hear Carrie Arnold’s recent radio spot for Phillips Lighting and Home.  

View samples of Phillips Lighting ads

For more information about Clark Communications Group’s advertising services, contact Dave Clark at 800-886-2522 or send a message to dave@lightads.com