WEB BASED CATALOGS AVAILABLE FOR LIGHTING SHOWROOMS!

Ten years ago, I reported that the web was a good idea in principle but it was, in a word, S - L - O - W. Not any more. Computers have become faster and cheaper, and dial-up is quickly being replaced by DSL, satellite dishes, and cable modems. The result is an explosion of information at our fingertips. As consumers become more expert in mining this information, dramatic changes are occurring on the showroom floor.

Recently, CLARK COMMUNICATIONS GROUP began working with Alan Galper and Felix Gorfin of LIGHTS AMERICA, developers of a decorative lighting database that contains over 30,000 items. This remarkable database allows showroom owners to set pricing, choose manufacturers, and disguise SKU numbers. Through a web-based access, salespeople and customers alike can perform powerful product searches by category, style, and finish. They can then print out their selections and/or bring them into the showroom. Selections can also be emailed or faxed to the showroom. Showroom salespeople report better-educated customers and greater ease in helping customers identify and order products not on display.

The database web sites features full color photographs from over forty-five of the most popular lighting manufacturers. Best of all, the database is kept current by Lights America. Merchandise is added and discontinued automatically with each manufacturer update.

To see examples of these new database web sites, go to: www.ctlighting.com, www.phillipslighting.com, www.houseoflights.com, www.charlestonlightingandinteriors.com, www.lymanlighting.com, www.lamlight.com, www.dormanslighting.com, and www.lightsonbroadway.com.

Dave Clark
Clark Communications Group
800-886-2522